To your latter, we desire apply vignettes (Kilometers & Huberman, 1994) to show all of our electronic cleansing event

Brand new coding processes contributed to about three main templates, namely ease, aesthetics, and you may robustness

We personally coded the dumbphones’ advertising issue and you will our own autoethnographic notes, followed by coding for each other’s autoethnographic magazines to own improved precision (Chang, et al., 2016). We conducted a thematic analysis after the Saldana’s (2009) form of basic course programming, where in actuality the study try tasked detailed keywords, accompanied by the second years programming, where earlier in the day requirements was basically aggregated into themes. From the pursuing the parts, i very first range from the findings of your own thematic research of one’s dumbphones’ advertisements situation, followed by this new electronic detox collective autoethnography.

The latest convergence part of your Nokia 3310 having digital detoxification situations lays, as an alternative, in the field of appearance and you can robustness

Simplicity is actually created by far the most of the White Mobile, which is exhibited because a tool whereby one can end overusing technical, good rhetoric strengthened by the the slogan “designed to be taken as low as you can” (White Cell phone, n.d). The latest thinking at the rear of the fresh new Light Cell phone would be the fact from the just making it possible for phone calls are produced, it is not sidetracking, compared with the brand new mobile phone. Compared, Punkt’s MP01 allows for calls and sms, however, similarly emphasises the significance of simplicity in its own values. The White Cellular phone and the Punkt MP01 make into the records that smart technologies are as as well distracting, taking on deal with-to-face interaction. In connection with this, the newest White Mobile was created to be used due to the fact a rest on mobile phone, when you’re Punkt’s MP01 is attractive a great deal more to people who would like to completely key off their smartphone or experiment with digital cleansing attacks. Punkt reinforces its message from simplicity as the beneficial to an individual’s better-being by and inspirational articles of these looking digital detox, such as for instance relevant literary works, books for the developing more powerful tech play with models, otherwise carrying annual digital detoxification challenges in which members try allowed so you’re able to send its reflections of disengagement. The Light Phone’s content is that due to convenience we are able to disengage throughout the connections of your smartphone, gaining monotony and moments from solitude, that’s satisfying (Light, 2016). Punkt’s ease aims to break free the users on the distraction brought from the cellular phone and therefore regain interest. Alternatively, this new Nokia 3310 doesn’t take part in the fresh new digital disengagement commentary in their certified ads, that’s readable, because the team in addition to sells mobile phones. There are also few allusions to the phone’s convenience, instead of Punkt and White, which build whole brand identities up to they. Rather, bright colors and you can dynamic videos populate the official site. Not surprisingly, the new Nokia 3310 has become one of the most common gadgets utilized for digital detoxes, given that evident in mass media guides (Timber, 2017).

From the looks, the new Nokia 3310 is reliant greatly towards the products towards the nostalgia clear in the their visual build, audio, and functions. Nostalgia try an available product getting Nokia, once the present product is a good reinvention of amazing 3310 design, extremely popular on the 2000s. The fresh Nokia 3310 capitalises toward its effective past, its slogan becoming “the new icon is back” (Nokia, n.d). For these looking for a reasonable, useful, classic unit, the Nokia 3310 is a good choice, which the fresh new popularity of the telephone and its particular admission inside the electronic disengagement discourses salams profiel zoeken. Its colourful and you can vintage looks allow shine, if you’re still retaining a simplicity which allows they to keep up the electronic detox target condition. On the other hand, Light Cellular telephone retains conservative aesthetics where grey, business card-size of device is portrayed within the artwork out-of character and you can metropolitan configurations which communicate a picture of new metropolitan forest: real towns connected with palm woods and only the casual passer-by the. Punkt’s MP01, as well as conservative with its appearance, does not aim to disappear due to the fact Light Phone or perhaps be extremely visible given that the fresh new Nokia 3310, however, near the top of once the a high-top quality merchandise that is intended to become minimally however, pleasantly utilized. Punkt’s MP01 is usually depicted by yourself, and alongside minimalist furniture when you look at the tidy and unlock areas, strengthening the very thought of the machine are introduce yet not requiring focus.